Last Name Loading: How Nepo Babies Are Turning Their Bloodlines Into Business Empires Before They Can Even Spell 'Résumé'
Forget earning it — why hustle when your last name is already a registered trademark? Hollywood's elite offspring are slapping their inherited surnames on everything from luxury candles to NFT collections, and the audacity alone is genuinely impressive. We went deep into the nepo-baby industrial complex so you don't have to.